"Cities like Manchester and Liverpool are thriving due to strong university populations, robust job markets and improved infrastructure. However, the success of rental markets now relies on more than just the number of renters – it’s about the quality of life in these areas"
- Property Investment UK
Experts at Property Investments UK have identified the UK’s most renter-heavy cities by analysing key metrics such as the overall number of rented properties, tenant satisfaction, university populations, employment rate and affordability.
Manchester is the top city for renters in 2025
According to the research, Manchester ranks as the top city for renters in 2025, with 133,126 rented properties, equivalent to 62% of households renting. The city’s bustling rental market is fueled by its 88,997 university students, which is over four times the number in Norwich (21,375) and an impressive 2,788 transport stops.
The city boasts a tenant satisfaction rate of 73%, outperforming Leicester (the lowest rated) by 22 percentage points (51%). Affordability is also low at 7.07 compared to London’s 13.51. Manchester’s young adult population of 17% compared to London’s 9%—and a 65% employment rate make it an attractive environment for renters.
A spokesperson for Property Investments UK said, “Manchester’s appeal as a rental hotspot lies in its dynamic mix of culture, connectivity, and opportunity. The city’s extensive transport network, thriving university scene, and vibrant social atmosphere make it incredibly attractive to renters, particularly young professionals and students," they added, "For investors, these qualities ensure a steady influx of tenants and sustained rental demand, making Manchester a compelling choice for building a property portfolio.”
The results: The UK’s most renter-heavy cities
Norwich ranks second, with 57% of households renting (36,985 properties). Though the city's 21,375 university students don’t quite match Manchester’s figures, the university population in Norwich continues to play a key role in driving rental demand. Norwich stands out with 1,219 transport stops, 40% more than Cambridge’s 730, and a strong 73% employment rate. Tenant satisfaction in the city is strong at 64%, and an affordability ratio of 7.03 continues to attract renters. The city’s peaceful atmosphere—supported by an older population of 15% seniors compared to Manchester’s 9%—offers a more tranquil living experience.
Oxford leads in tenant satisfaction as London remains the largest rental market in the UK
Oxford’s 78% tenant satisfaction rate shows its strong appeal as a rental market. High demand is driven by 46,250 university students and a strong local economy, with 53% of residents renting. However, homeownership is out of reach for many due to high costs, with property prices rising 10% to an average of £549,581, making renting the main option for younger people.
London remains the UK’s largest rental market, with over 1.8 million rented properties. However, affordability remains a significant challenge in the capital, with unsurprisingly, the highest affordability ratio (13.51) among all cities analysed. Despite this, London’s extensive transport network with 19,430 transport stops and a 76% employment rate continues to attract renters, cementing its position as a dominant player in the rental market.
The results: The UK’s least renter-heavy cities
Rochford is the UK’s least renter-heavy city
Rochford stands as one of the UK’s least renter-heavy cities, with just 19% of households renting. The town has just 6,679 rented properties, and although tenant satisfaction is high at 72%, it remains a quieter, more suburban area compared to rental hotspots like Manchester.
Rochford’s affordability ratio of 9.15 indicates that while housing is more accessible than in larger cities, renting remains a less popular choice in the area. With only 33 transport stops and a modest young adult population (18-24) of 6%, Rochford maintains a tranquil, family-oriented environment, appealing primarily to homeowners rather than renters.
Fareham and Bromsgrove both have 21% of households renting and high tenant satisfaction, standing at 84% in Fareham and 78% in Bromsgrove. With affordability ratios of 8.97 and 8.72, respectively, these towns offer more affordable living in peaceful, suburban settings. Their smaller rental markets attract residents seeking a quieter environment, with both having a low young adult population (6%).
Solihull stands out with high tenant satisfaction
Solihull stands out for its 81% tenant satisfaction and 27% young adult population, attracting a dynamic mix of renters. The area successfully balances high renter demand with tenant satisfaction, making it an attractive option for both young professionals and families.
Stroud leads in the proportion of young adult renters, with 26% of its population aged 18-24. This makes it a vibrant destination for younger renters who are drawn to its modest rental rates and lively community.
On the evolving property landscape and investment opportunities in the UK, the experts at Property Investment UK said, “The UK rental market is shifting towards areas that offer a balance of affordability, tenant satisfaction, and community appeal. Cities like Manchester and Liverpool are thriving due to strong university populations, robust job markets and improved infrastructure. However, the success of rental markets now relies on more than just the number of renters – it’s about the quality of life in these areas.
“For investors, tenant satisfaction is becoming a critical factor. High-performing rental markets combine affordability, good transport links and local amenities. Locations with high tenant satisfaction present opportunities for long-term capital growth. These areas are increasingly attractive to families and young professionals seeking a peaceful, affordable environment.
“As the demand for flexible housing grows, smaller cities and suburban markets are showing strong investment potential. The work-from-home trend continues to shift demand outside major cities, making suburban hubs increasingly lucrative for investors.
“Looking ahead, areas with a mix of affordability, tenant contentment, and diverse demographics will offer the best returns. By focusing on these high-potential locations, investors can tap into the long-term growth of the UK rental market.”
