"It’s strange to think that something so simple as the colour of a front door could sway someone’s decision to buy a home and the reality is that the door itself can be easily changed."
Front doors can play a central role in the overall aesthetic of a home. The material, era, and design features - from stained glass to heavy iron door knockers - can dictate the overall feel of a home, but what impact does colour have?
To find out, Nested commissioned a survey of 1,000 UK homebuyers and found that 94% admit that the colour of a front door has an impact on the overall appeal of a home’s external aesthetic.
What’s more, half of buyers confirmed that door colour has a degree of influence over their decision to either buy a home or look elsewhere
Which front door colours do today’s buyer most value?
It might come as a surprise to learn that the most preferred door colour is grey, with 18% of buyers naming this as their number one choice, thus suggesting that buyers are looking for a highly modern aesthetic.
Other popular choices are black (18%), blue (16%), green (16%), and white (11%).
Meanwhile, the least popular door colour is brown (3%), suggesting that today’s buyers have little interest in natural wood-finish doors or styles that mimic these.
This colour preference is all part of creating the right overall aesthetic for a home, and when this aesthetic appeals to buyers, 41% say that they would pay a price premium in order to secure a property.
Alice Bullard, Managing Director at Nested, commented: “It’s strange to think that something so simple as the colour of a front door could sway someone’s decision to buy a home and the reality is that the door itself can be easily changed, but it’s the overall first impression it adds to that is of the utmost importance when looking to attract a buyer.
"Particularly in the current market, where buyers have the upper hand, drawing them in with a good initial impression of your home is going to maximise your chances of selling. If they’re deterred at the first hurdle it’s likely to dent their enthusiasm throughout the rest of the viewing and, ultimately, can result in your home sitting on the market for a longer period of time.
"So if you are struggling to sell, it’s worth considering if your front door needs a little TLC as it’s a cost-effective step to take, particularly if it boosts your chances of securing a sale.”
