"Our research suggests that if something like a dynamic price cap, where energy is cheaper at less popular times of day, was to be introduced, the majority would welcome it if it meant lower bills."
- Tim Bannister, Property Expert at Rightmove
Of those surveyed (1,400), 70% of homeowners and 76% of renters said they would change how & when they use energy if it meant having cheaper bills. With the energy price cap set to rise by 10% in October 2024, households in the least energy-efficient homes could face an annual increase of £558 compared to £56 for those in energy-efficient homes.
Rightmove highlighted that renters (76%) were more likely than homeowners (70%) to say they’d change their energy habits, potentially since they’re less able to make other energy-efficient adaptations to their homes.
“The rising price of energy in recent years means that renters and homeowners are likely having to closely consider their total monthly outgoings when choosing their next home. We know that lower bills is one of the biggest motivators for people to go greener, so we expect over time people will increasingly seek out more energy efficient properties to keep bills down over the long-term,” explained Tim Bannister, Property Expert at Rightmove.
