"Rents are up by over 7% compared to November 2022, reflecting the intensity of demand the market has experienced since then"
- William Reeve - Goodlord
The latest market analysis from Goodlord has shown that average rents for new tenancies confirmed in November are now 7.3% higher year-on-year. The average price per property in November 2022 was £1,087. This compares to today’s figure of £1,166.
When looking at specific regions, the biggest year-on-year change for confirmed November rents is seen in the North West, where prices are up by 11% compared to last November.
The majority of other regions - the East Midlands, North East, South East, South West and West Midlands - have all seen rises of 7%+.
Month-on-month prices hold broadly steady
Despite the onset of what is traditionally a slower season for lettings, sustained market demand saw rents hold broadly steady in November when compared to October figures. Rents are marginally down (by less than 2%) compared to October, with average rents for new tenancies at £1,166 across England.
This follows a long-established trend of confirmed rents dipping slightly between October and November - with a month-on-month decrease recorded by the Index for five years in a row (2019-2023).
The East Midlands, South East, and West Midlands saw almost no movement in prices during November; with shifts of less than 1%.
The biggest change was recorded in Greater London - a region which has seen a reduction in rents between October and November each year since 2019. Last month, Greater London saw a 4% drop in average rent for new tenancy agreements. This follows an intense period of price escalation in the capital and takes average prices for new tenancies back to their June and July levels.
Average voids lengthen as days shorten
The average void period lengthened from 18 days to 20 days during November, an 11% increase. This average - 20 days - is the same void period as recorded in November 2022.
Numbers held fairly steady across the majority of regions when compared to October. The Southeast, however, was the only region to record shorter void periods over the last month - where averages dropped from 18 days to 17.
The most notable changes to void periods were recorded in Greater London (up from 12 days to 16) and the South West (up from 16 days to 26).
Tenant salaries and ages creep up
The average salary of a renter confirming a new tenancy in November was £36,871, a slight increase of 2% on October’s figure of £36,135.
The average age of tenants taking out tenancies in November was 34, a slight increase on the 2023-to-date average of 33 years.
William Reeve, CEO of Goodlord, comments: “Whilst month-on-month patterns continue to follow the predicted seasonal ebbs and flows, the year-on-year data highlights how much the market has changed over the last 12 months. Rents are up by over 7% compared to November 2022, reflecting the intensity of demand the market has experienced since then.”
