"Ultimately, Labour’s ability to rebrand itself as the “party of home ownership” will hinge on building trust and securing buy-in from local communities"
- Daniel Austin - ASK Partners
Since taking office, Labour has committed to reshaping Britain’s economy, led by Chancellor Rachel Reeves. In her inaugural Treasury speech, Reeves vowed to drive growth, improve living standards, and address the housing crisis.
Her key initiatives include reinstating local housebuilding targets and relaxing green belt restrictions, marking a significant shift from previous policies. At the heart of Reeves’ strategy is Labour’s ambitious housing plan to tackle the UK’s shortage of affordable homes, with a pledge to build 1.5 million homes within the current parliamentary term.
A pivotal component of this plan involves easing restrictions on parts of the green belt, now rebranded as the “grey belt.” Originally established to prevent urban sprawl, the green belt covers 13% of England’s land. Labour’s new “grey field” classification targets underused areas, such as car parks and green spaces that lack significant aesthetic or environmental value.
The success of this approach will depend on Labour’s ability to confront Nimbyism—local resistance to new construction. Reeves has acknowledged this challenge, arguing that “the answer cannot always be no.”
While communities will still have a say in where homes are built, Labour insists that a certain number of planning applications must be approved, supported by 1,400 new planning officers. This policy will test Labour’s determination, particularly in regions where green belt protections are deeply entrenched.
To navigate these challenges, Labour must engage communities directly, balancing national housing needs with local concerns. The goal is not just to increase the housing supply but to create well-rounded communities equipped with essential infrastructure, such as schools, healthcare facilities, and transport links.
At ASK, we aim to support well-capitalised developers with innovative strategies to deliver new homes and commercial spaces that meet occupier demand. The growing popularity of Build-to-Rent and co-living models underscores the market's shift towards flexible, well-designed urban spaces beyond traditional homeownership. BTR developments often include communal amenities like gyms and co-working spaces, attracting young professionals and families seeking community.
Co-living blends private and shared spaces, encouraging social interaction while maintaining personal space, reflecting a broader trend towards housing as a lifestyle choice prioritising connectivity, convenience, and quality of life.
Labour’s task is to harness this trend and promote sustainable urban development that meets these evolving needs. This means prioritising people and communities over sheer housing numbers, ensuring that new developments create liveable, inclusive neighbourhoods. However, achieving this vision requires Labour to carefully balance national ambitions with local sensitivities.
Transparent planning processes and active community engagement will be key to gaining public support. Educating local MPs and empowering them to advocate for development within their constituencies will also be crucial.
To counter opposition to green belt development, Labour must clearly communicate which areas are being targeted, focusing on underutilised land that does not compromise the green belt’s original intent of preserving natural beauty and preventing urban sprawl. By demonstrating a thoughtful, selective approach, Labour can reassure communities that development will be both responsible and necessary.
Ultimately, Labour’s ability to rebrand itself as the “party of home ownership” will hinge on building trust and securing buy-in from local communities. The unfolding struggle between Rachel Reeves and the Nimbys will shape not only the success of Labour’s housing agenda but also the party’s broader legacy on one of Britain’s most pressing issues.
By championing sustainable, community-focused urban development, Labour has the opportunity to redefine housing policy—not just in terms of numbers, but by addressing the real needs of the people it serves.
