According to the data, a listing will receive the highest proportion of online leads direct from its portal on weekday evenings, making sense to launch a property online during one of these sweet spots.
For sales listings, Wednesday is when most interested buyers are viewing homes and sending leads to estate agents, with the hour of 9pm being most popular. Friday and Saturday receive the lowest proportion of leads generated as house hunters seem to lose their drive for home hunting by the end of the working week. Considering all days of the week (not just Wednesday) the hour when most leads are delivered is 8 to 9pm.
Those looking for their next rented home are most active on a Monday, when the greatest proportion of leads are received by agents. When it comes to the peak hours for renters, 8pm is the most popular hour for lead generation generally across the week. At the other end of the spectrum, Fridays and Saturdays see the fewest rental leads generated.
Charlie Bryant, Managing Director at Zoopla, comments: “We always strive to provide our agents with the best insights to inform their marketing strategies. By listing in the late afternoon they will likely experience the highest proportion of buyers and renters sending leads in the evening. This just goes to show that serious buyers and renters have a tendency to research and enquire during the week, possibly then taking the time to do viewings in person at the weekend.”
