Where are the capital's current millionaire property postcode hotspots?

With the number of £1m+ transactions across the prime London market gradually declining since January, newly released data reveals the areas across the capital that are tipped to buck the trend.

Related topics:  Property
Property Reporter
3rd September 2020
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According to the figures, just four £1m+ sales took place in June compared to 451 in January. This decline has been largely due to the industry-wide lockdown and travel restrictions imposed back in March which is beginning to show now, in terms of the lack of sales agreed back then.

The research from mortgage broker, Enness Global, shows that SW6 and NW3 are prime London’s top spots for £1m+ property sales so far this year, with 92 transactions already registered in each during 2020.

With the market bouncing back since May this downward trend is expected to reverse over the coming months, but even with this brief decline, there have already been 1,348 sales above £1m between January and June 2020 with an average sold price of £1.9m.

The £1-£5m category accounts for the higher number of these transactions (92%) with an average sold price of £1.7m, while 97 transactions have completed between £5-£10m and 13 at £10m+ with the respective average sold prices of £6.7m and £16.3m.

£1m+ Postcodes

Fulham’s SW6 postcode and Hampstead’s NW3 postcode currently rank as prime London’s overall million pound hotspots, with both seeing 92 transactions so far this year. Other postcodes to rank highly include SW11 (82), SW3 (73), SW7 (68), W2 (63), W8 (54), SW18 (52), N1 (51) and W4 (50).

While Marylebone’s W1G postcode may have seen just two transactions so far this year, it does take the accolade of the highest sold price so far in 2020, averaging £8.1m.

£1-£5m Postcodes

All but one of the 92 transactions seen in the SW6 postcode so far this year fall within the £1-£5m price category, placing it in the top spot for a second time.

NW3 (86), SW11 (81), SW7 (58) and W2 (56) also rank high when it comes to the number of transactions in the £1-£5m price threshold, while the W1S postcode is home to the highest average sold price (£3.9m).

£5-£10m Postcodes

Just 23 prime London postcodes have seen transactions complete within the £5-£10m price threshold so far this year. With 16 in total, the SW3 postcode ranks top, followed by W8 (11), SW1W (10), SW7 (10) and SW1X (7).

However, it’s Mayfair’s W1K postcode that commands the highest average sold price at £9.2m.

£10m+ Postcodes

When it comes to the absolute pinnacle of prime London property, Chelsea’s SW3 postcode has seen the most transactions so far this year (4), with nine other postcodes seeing property sales complete over this price threshold. However, in terms of value, East Finchley’s N2 postcode ranks top with an average sold price of £23.5m.

Islay Robinson, Group CEO of Enness Global Mortgages, commented: “While it may seem as though the prime London market is slowly grounding to a halt, with transactions evaporating in June, this is simply the lagged consequences of the lockdown imposed back in March.

"In fact, it’s clear that the appetite for high-end homeownership within the capital was alive and well during the first half of this year and this is certainly something we’ve seen on the ground since the market reopened in May.

"A surge of foreign interest, in particular, coupled with the added bonus of a stamp duty holiday discount has seen demand for prime London property surge in recent weeks.

"What will be interesting to see is whether the preferred prime postcode playgrounds of the super-rich will be the same post-lockdown as they were prior to it.

"While the more traditional areas such as Fulham, Chelsea and Kensington have done well so far this year, there has been a marginal move towards areas such as Hampstead and Wandsworth.

"With homeowners of all shapes, sizes and budgets now valuing more space within the home, as well outside garden space and nearby green spaces, we could see more high-end homeowners head to the capital’s peripherals in search of these features.”

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