The number of companies attempting to take up front payments from potential clients, without prospect of ever delivering a service; has risen in recent months giving rise to further bad press and increased reputational risk for the sector as a whole.
This is another objection to overcome in an already tough market and is yet another example of a few bad apples spoiling the crop!
Unfortunately ‘mud sticks’ and everybody has been tarnished with the same brush irrespective of their individual code of practice.
There has to be some way of outlawing this practice whilst keeping an even playing field for those of us who want to write business, make a profit and yet treat customers fairly and encourage repeat business.
Carolina Capital is rooted in ethical foundations and prides itself on providing a service which is exemplary. I have never understood companies with such a short term view - a satisfied customer will come back to you and refer friends to you – for FREE.
Not only is this new business free of charge, building your brand’s reputational value is priceless!
