London sees rise in property sales achieving asking price

At 5.2%, London has seen the lowest rate of annual house price growth of all regions, but with the average property costing £497,948, it remains the most expensive area in which to buy a home. According to new data, home sellers in the capital are achieving 91% of the asking price when securing a sale - 6% more than they were during the first quarter of this year.

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Property Reporter
29th July 2021
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The latest property market analysis by London lettings and estate agent, Benham and Reeves, has revealed which areas of the London property market are seeing home sellers achieve the highest percentage of asking price, as well as where has seen the biggest increase in asking price achieved.

In some boroughs, however, sold prices are outstripping expectations, with sellers in Barking and Dagenham achieving 112% of the asking price. In Barnet and Bexley the average home is currently selling for 101% of the asking price, with sellers in Brent and Bromley achieving full asking price (100%).

Westminster is home to the lowest level of asking price achieved at 84%, with Wandsworth and Waltham Forest seeing homes sell for 90%.

Newham has seen the biggest jump in asking price achieved since the first quarter of 2021. Homeseller were achieving 80% of the asking price at the start of this year, but this has now climbed by 13% to 93%.

Lewisham has seen a 9% increase to 94%, with Hillingdon seeing an 8% uplift with sellers no securing 95% of the asking price.

Just three boroughs have seen a drop in the percentage of asking price achieved - Hammersmith, Greenwich and Barnet, albeit a minor -2% decrease.

Marc von Grundherr, Director of Benham and Reeves, commented: “The London market has been moving at the same rate of knots as the rest of the UK where annual appreciation is concerned. However, a 5.2% jump is far more significant in cash terms when compared to many other areas of the UK market and so sellers certainly won’t feel too hard done by.

"With the capital now starting to reopen both from a professional and social standpoint, there are very clear signs that the London market is now starting to build momentum and the vast majority of sellers have seen the percentage of asking price achieved increase when compared to the start of the year.”

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