"A good local is understandably at the top of many people’s wish lists when house hunting. They also are a sign of real social value in their communities and good pubs offer so much more than a quality pint"
- Emma McClarkin - British Beer and Pub Association
New research shows that 52% of Brits believe that having a ‘good local pub’ is a top priority when looking for a new home.
According to data commissioned by the Long Live the Local campaign, buyers and renters are factoring a local pub into their decision-making when choosing a place to live.
When prioritising local amenities, 23% of respondents put the pub in first place, according to the poll.
Overall, 39% prioritised having a ‘good local pub’ nearby - beating local schools (30%), places of worship (15%) and even the gym (18%).
These community hubs not only serve existing residents but also drive interest in local areas. Nearly three-quarters (74%) of Brits view pubs as a staple of vibrant communities and 42% check out house prices in the area after visiting a good local.
When evaluating a new neighbourhood, prospective homeowners and renters reveal their top investigation tactics, with 43% visiting the local pub to get a feel for the area’s atmosphere.
Lisa Barry, publican at the Rose and Crown in Plymouth, said: “We regularly have house hunters pop in for a pint to get a feel for the area. Local pubs are the perfect way to learn more about the neighbourhood as they’re often filled with residents who consider us as an extension of their own home.
“With people working outside the office, or living with flatmates, we are the nation’s living room, so it’s no surprise that pubs are a key criteria for people looking for a new home.”
Despite their importance, the industry continues to face mounting challenges with 500 pub closures in 2023, and another 500 expected in 2024.
With 53% saying that local pubs help them feel less lonely and isolated, data shows that closures have negatively impacted the mental health of almost three-quarters of the public (74%).
Emma McClarkin, CEO of the British Beer and Pub Association, which runs the Long Live the Local campaign, said: “A good local is understandably at the top of many people’s wish lists when house hunting. They also are a sign of real social value in their communities and good pubs offer so much more than a quality pint.
“It’s a place to meet new neighbours and friends, catch up on all the local news, and tuck into some delicious pub grub when you can’t face the washing up.
“So when you’ve finally got the keys to your new home there is even more reason to support your pub by joining the Long Live The Local campaign which calls on the Government to support our pubs, recognising the significant economic and social value they have.
“Pubs are vital to the lifeblood of our communities and the last thing any new mover wants to see is their local close their doors. We stand ready to help the Government deliver the full support that’s needed for businesses to thrive.”
Rebecca Peach, Director of I Am the Agent, said: “When selling or renting a property, the feel of the local area is almost as important as the home itself. Placemaking is incredibly important, with house hunters eager to live within vibrant neighbourhoods that have a wealth of community assets - like a good local pub - on their doorstep.
“From our experience, these social hubs are an essential part of the community, so it’s important that they’re protected so local areas can continue to grow and thrive across the UK.”
