"Millennials are highly aware of the benefits and accessibility of modern technology, which makes them more inclined to invest in advanced home security"
- Carlos Dhunay - Telcam
UK residents aged 25-34 express the highest levels of concern and investment in home security, highlighting a significant generational divide in attitudes towards home security, new research reveals.
The study by Sainsbury’s Bank Home Insurance, which surveyed 2,000 UK residents, found that 29% of millennials are ‘very concerned’ about home security, compared to only six per cent of those aged 65+.
59% of those aged 65+ are not very concerned about their home security.
This generational gap is also reflected in spending habits. Millennials plan to spend an average of £228 on home security measures in the next 12 months, which is 66 per cent higher than the £137 average for those aged 65 and over.
Millennials are also the most willing to take action to increase security in their home and neighbourhood (30%) compared to just 12% of those aged over 55.
However, despite their heightened concern and investment, millennials are the most likely age group to neglect basic security measures. The study found that 7% of millennials admit to not being careful about locking windows and doors when leaving the house.
“Millennials are at the forefront of home security, prioritising protection and investing in smart solutions," said Vicky Yuill, Head of Insurances at Sainsbury’s Bank.
“While older generations may not be prioritising it as much, the data reveals a stark generational divide in attitudes and spending habits. It's a reminder that security concerns evolve with life stages, and millennials are embracing a proactive approach to safeguarding their homes.”
Carlos Dhunay, Security Specialist at Telcam, commented: “Millennials are highly aware of the benefits and accessibility of modern technology, which makes them more inclined to invest in advanced home security. Their higher engagement with digital information sources and social media keeps them more aware of local crime trends and emerging tech solutions.
“Moreover, as many millennials are now becoming homeowners for the first time, they’re motivated to protect their assets and create a secure environment for their families. This contrasts with older generations, who may be less tech-focused and have established home security habits rooted in simpler, traditional measures.”
