"Zoopla’s prominence across the capital will help give our brands additional support and ensure our clients get extensive online exposure"
- Michael Cook - LRG
Zoopla has announced that property services group, Leaders Romans Group has returned to the portal after a one-year absence in a two-year property listings and vendor leads deal.
One hundred and one of LRG’s agency branches will list their London properties on Zoopla initially, including brands Acorn, Stirling Ackroyd, Gibbs Gillespie and Portico.
LRG recognises the importance of Zoopla’s multi-year investment in the creation of a large, high-intent vendor audience of motivated movers, as well as the strength of the portal across London. LRG’s return to Zoopla is a key component of their strategy to invest to grow their sales and lettings business in 2025.
LRG is the third estate agency to sign a new contract with the portal in the last month, with other client wins including the Lomond Group and JLL which were also announced in February.
“Zoopla’s prominence across the capital will help give our brands additional support and ensure our clients get extensive online exposure," said Michael Cook, CEO at LRG, "Zoopla has been investing heavily in building a large audience of high-intent vendors that we expect to support the growth of our business in the years ahead and demonstrate a strong ROI. I’m pleased to have Zoopla back in our team’s tool belt for our London brands and look forward to working with them again.
Alex Rose, Commercial Director at Zoopla added, “A clear focus for Zoopla in 2025 is driving quality leads for our agent partners and not just delivering quantity. It’s fantastic to see this approach already paying dividends with the return of a large and respected estate agency brand like LRG to listing on Zoopla. We look forward to working closely with Michael and the wider LRG team to drive excellent results and ROI for all their branches over the coming years.”
