"It’s clear that high-end homebuyers still view the capital as a worthwhile investment"
- Marc von Grundherr - Benham and Reeves
New research by Benham and Reeves, has revealed which prime London postcodes are currently seeing the highest levels of market activity, as well as the postcodes commanding the highest price amongst the capital’s high-end homebuyers.
Sold price records from the Land Registry were analysed, highlighting properties to have sold at £2m or more across the prime London market in 2024 and finding that across the prime London market as a whole, some 1,591 homes sold for £2m or more in 2024, with an average sold price of £2.75m - 438% more than the wider London average.
Most in-demand postcode
When it comes to the sheer level of market activity seen over the last year, the SW6 postcode has proved to be the hottest pocket of the prime London property market. The Fulham postcode saw some 102 homes sold over the course of 2024 at £2m or more, with the Chelsea postcode of SW3 ranking second with 78 transactions, followed by Barnet’s NW3 postcode with 68 homes sold.
Highest average sold price
The highest average sold price across all prime London postcodes over the last year is found within the W1B postcode - which runs from Regents Park to Oxford Circus and Piccadilly Circus. Last year, property sales in the postcode averaged £6.225m.
The WC2H postcode, which straddles Camden and Westminster, was home to the second-highest average sold price for homes priced at £2m or more, coming in at £5.19m in 2024.
Westminster's SW1W postcode ranks third, with an average sold price of £4.545m.
Highest prime postcode premium
However, when it comes to the highest prime London postcode price premium, the E1 postcode of Tower Hamlets tops the table - which includes the city fringe and areas such as Aldgate. Whilst the average selling price for transactions at £2m or more over the last year sits at just £3.38m, this is some 648% higher than the average price across the wider borough of Tower Hamlets.
“Much has been made of the decline in demand for prime London properties but with over 1,500 transactions taking place for £2m or more over the last year, it’s clear that high-end homebuyers still view the capital as a worthwhile investment," noted Director of Benham and Reeves, Marc von Grundherr.
He added, "It’s also interesting to see that whilst the traditional prime heartlands remain the go to for many buyers, there are prime transactions taking place the length and breadth of the capital, with homes selling for £2m or more across the likes of Bromley, Croydon, Havering and Ealing.
"This demonstrates that, whilst the pandemic is thankfully firmly behind us, prime London buyers are continuing to look to the peripherals of the capital in search of larger homes and a greater abundance of outdoor and green space.”
