New research by estate and lettings agent, Barrows and Forrester, analysed 23 major UK cities and found that rental demand is currently at 33% on average, up from 23% in the second quarter of 2020. There have been notable uplifts across a number of cities, with 12 locations from Bournemouth to Cambridge, Bristol to Manchester and more, all-seeing double-digit growth year on year.
Just three cities have seen a decline in rental demand over the last year. Belfast has seen a drop of -12%, while Plymouth (-4%) and Nottingham (-1%) have also seen a marginal decline.
While London has arguably been one of the worst-hit areas of the rental market during the pandemic, there are signs of a revival. In the second quarter of this year, rental demand averaged 30%, a 4% uplift on the second quarter of 2020.
With many returning to the workplace, it’s encouraging to see the City of London sit top with the largest increase at 15%. Kingston upon Thames and Hammersmith and Fulham have seen the second-largest increase in rental demand, with both boroughs up 11% annually in Q2, 2021.
Lambeth has also seen a double-digit increase (+10%), however, eight London boroughs continue to see a decline. Rental demand in Croydon is down -6% year on year, with Waltham Forest, Hillingdon, Havering, Lewisham, Haringey, Enfield and Newham also seeing a decline.
James Forrester, Managing Director of Barrows and Forrester, commented: “A string of national lockdowns and the many restrictions that came with them caused rental demand to dwindle across the UK’s major cities during much of 2020.
"However, the vaccine rollout and a return to the workplace have all played a part in reviving the rental market and we’re now starting to market activity climb in all but a handful of locations.
"This will come as welcome news to the UK’s landlords, many of which have had to drop rents in order to secure some form of income during the pandemic. There’s a very real feeling that normality is starting to return and with so many reliant on the rental sector in order to live, we expect demand to continue to climb for the remainder of the year.”
