Tenant demand dips in December as market remains steady

The rental market remained on a steady footing in December with tenant demand seeing a slight dip during the festive period.

Related topics:  Landlords
Property Reporter
29th January 2021
To Let 690

According to the latest data and analysis from ARLA Propertymark, 30% of tenants experienced rent increases during the month - a slight rise against the 28% of agents witnessing landlords increasing rents in November and the first time this figure has risen in four months. ARLA say that this is still seven percentage points lower than October’s figure of 37% and 10 percentage points lower than September when the figure stood at 40%.

Prospective tenant numbers fell slightly to an average of 64 registered per branch from an average of 65 in November.

Year-on-year this is 8% higher than in December 2019 when the figure stood at 56. Regionally, the West Midlands had the highest number of new tenants registered per branch with an average of 87. London had the second-highest figure of 73 new tenants registered per branch in December.

The number of properties managed per letting agent branch fell by five per cent from 214 in November to 204 in December.
This is a decrease from December 2019, when there were 206 properties managed per branch.

Landlords selling BTL properties

The number of landlords selling their buy-to-let properties remained the same as November at four per branch in December. Year-on-year this is the same figure as during December 2019.

Mark Hayward, Chief Policy Advisor, Propertymark, said: “The slight fall in prospective tenants and properties managed per branch during the month of December is consistent with the usual seasonal lull, and a testament to the current steady rental market. Letting agents are continuing to support landlords and their tenants during these ongoing difficult times, and it is imperative that tenancies are maintained to keep the rent flowing. The continuity of the private rental sector is vital to the nation’s economic bounce back from the COVID-19 pandemic.”

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