The worrying stats form part of Zoopla's latest report on the UK rental market and reveal that, despite rising cost of living pressures, there appears to be no sign of a slowdown in rents.
According to Zoopla, the average rent for a new letting has increased by £117 per month since last year, reaching £1,078 per calendar month - and accounting for 35% of the average income of a single earner - a decade high. In stark comparison, rental enquiries per estate agency branch are 46% above the 5-year average with rental demand being further boosted by rising mortgage rates which is limiting access to homeownership for first-time buyers.
The gap in rental inflation between new lettings and all privately rented homes is also widening. For the 75% of renters that do not move each year, rental increases are much lower at 3.8% in the year to October 2022 – slower than the growth in average earnings. This gap is why a growing number of renters are renewing their rental properties and staying put to avoid rike hikes if they move - however, this trend is compounding the supply problems in the sector.
Looking ahead to 2023, if rental growth continues at the current rate of 12% - the proportion of earnings needed to pay rent would be stretched even higher to 37%. This is unlikely, however, with the growing unaffordability of renting likely to hit spending power with rental inflation slowing to +5% next year
Rents in cities race ahead
Rents are increasing fastest in the UK’s largest cities with rents up 17% or £273 per month in London over the past 12 months. This is also the case in other large regional cities including Manchester (+15.6%), Birmingham (+12.3%), Glasgow (+14.1%), Bristol (+12.9%) and Sheffield (+12.4%).
A key trend in all these cities is the demand/supply imbalance over the past year - underpinned by large student populations and the fact all these cities are major regional employers.
Rental growth is lagging in smaller cities with Hull, York, Oxford and Leicester recording slower growth of less than 8% although this level is still higher than the rate of earnings growth (6%).
Supply-side boost needed to moderate rents
More investment in supply is the primary route to moderating rental growth and boosting quality and choice for renters. This structural supply problem stems from economic and policy factors - the stock of homes for rent has not grown in size since 2016, holding steady at c.5.5m homes. This means more renters are having to consider a greater set of compromises when looking to secure a home.
Further proposed regulations and new rules on renting homes that are not at an energy efficiency rating of C or better from 2025 is good news for consumers - but likely to result in more expensive private landlords selling properties that will require more investment.
However, headwinds in the sales market will also play a role, as some landlords looking to sell their properties may now reassess and continue to rent them to tenants in the near term.
Wider structural issues in the rental market are evidenced by the continued increase in the number of adults aged 20-34 years staying at home (3.6m in 2021) rather than incurring rental payments to live independently. Policymakers need to encourage good landlords of all types and sizes to stay in the market and deliver much-needed supply. Increasing investment in the private rented sector is the only way to ease the affordability pressures on renters in the medium term and create a more sustainable rental market
Richard Donnell, Executive Director at Zoopla, comments: “Renters are paying the price for low levels of new investment in private rented housing over the last six years. A chronic lack of supply is behind the rapid growth in rents which are increasingly unaffordable for the nation’s renters, especially single-person households and those on low incomes. Many are also staying put to avoid the worst of rent increases.
“Renters are having to adopt a range of strategies to deal with rising rents. We have seen a rapid increase in demand for 1 and 2-bed flats while some renters are now considering sharing a property to cover the cost of rent. Others may now need to stay at home with parents or relatives for longer until they can afford to rent privately.
“Only a big increase in investment in the sector will ease the pressure on affordability and boost consumer choice. In the short term, we expect the growing unaffordability of renting to reduce rental increases in 2023 to 5%.”
Michael Cook, Group Managing Director for Leaders Romans Group, comments: “The fundamental advice we give our landlords is to make sure their investment tracks market rent. Across the country, we have witnessed rents rising in line with inflation. As long as landlords are being reasonable and considerate of their tenants’ circumstances and affordability, raising rents in accordance with market rates is essential to ensure landlords continue to benefit.
“Landlords should seek support from agents that can offer advice regarding current market rates, as well as value-added services such as support with setting up and running a limited company to manage buy-to-let investment portfolios.”
