Landlords need realistic view of autumn market

Landlords in prime Central London need to price competitively heading into the autumn, as demand for rental property drops back after an Olympic boost, warns property consultants Cluttons

Related topics:  Landlords
Warren Lewis
15th October 2012
Landlords
Post summer is usually the busiest time in the year for the capital’s rental market, as new graduates arrive to take up positions and relocation agents hit the market following the summer holidays, but activity has been quieter than normal this year. Relocation activity is focused on low budget accommodation, while increasing unemployment in the capital is weighing heavily on tenants, who continue to tighten their belts across the board.

Lynn Hilton, Partner for Residential Lettings at Cluttons, said:

“Tenant demand has dipped by 20% since the summer, resulting in growing competition for lower cost rentals under £500 per week, so landlords need to put themselves in a favourable position by being competitively priced. Tenants have new buying power and landlords who are inflexible on rent and contract terms will find themselves facing void periods.

Many tenants tied themselves in to rental contracts until October, for fear of hitting the market while hiked Olympic rents were still in place. I expect to see a slight pick up in activity during October and November as these tenants seek new contracts, but price will remain the key issue."

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