"Our partnership with Zoopla is an important part of our strategy to drive growth across the UK residential market"
- Lucy Morton - JLL
Although JLL is a global business, it also has a strong residential footprint in London with offices in prime locations including Mayfair, Knightsbridge, Chelsea, Kensington, Kew, Nine Elms, Greenwich, Canary Wharf, Stratford, Finsbury Park, Wood Green and the City of London, as well as a market-leading Residential Development and New Homes team.
Zoopla will support JLL with its ambitions for 2025 which include driving more high-quality valuation leads, increasing its volume of applicants and supporting the strong pipeline of new residential development opportunities set to launch across London this year.
JLL will continue to benefit from the property website’s suite of products with Zoopla’s Weekly Featured Properties driving particularly strong results for JLL in 2024 including a 49% increase in views.
This uplift is a result of enhancements made to the product in 2024 which included increasing the listing size and giving WFPs top placement on the listing search results page. A ‘Property of the Week’ label has also been added to these listings to drive more views from motivated movers, and growth for JLL as a result.
JLL will also leverage Zoopla’s training to ensure it drives maximum ROI from its Zoopla membership. This includes providing bespoke training on ZooplaPro to admins, managers and assistant managers.
“Our partnership with Zoopla is an important part of our strategy to drive growth across the UK residential market," said Lucy Morton, Head of UK Residential Agency at JLL, "The enhanced tools and insights provided by Zoopla have already delivered strong results, helping us to generate high-quality valuation leads and connect with motivated buyers and renters. As we look ahead to 2025, we’re excited to build on this momentum and leverage Zoopla’s expertise to support our ambitious plans for 2025.”
Alex Rose, Commercial Director at Zoopla added, "Over the past 12 months, the Zoopla team has made significant strides in enhancing lead quality and it’s fantastic to see this recognised by a leading player in the property industry like JLL. We’re excited to work closely together as we support their ambitious growth plans for 2025 and beyond."
