iamproperty expands offering with new prospecting solution

"Adding a lead generation tool to our solutions portfolio is a key part of our ecosystem roadmap, and it was important to us for our agent network to have free access to the toolkit, as an added value of partnering with us"
- Ben Ridgway - iamproperty

The announcement follows the recent high-profile acquisition of Information Works.

The Marketing Toolkit is a comprehensive data and prospecting platform, joining iamproperty’s growing ecosystem including auction, CRM, and onboarding and conveyancing.

The new solution is a complimentary feature for iamproperty’s network of over 6,000 UK Estate Agency branches, enabling them to accelerate their success even further. The first 100 existing agents who join will receive £50 credit to get started. With no lengthy contracts or sign-up fees, agents can simply pay for what they use.

Offering ‘stand out prospecting’, the Marketing Toolkit enables agents to stand out from the crowd, giving them everything they need to enhance their prospecting, win more instructions and increase their market share.

Key features include expert property data and reports, which include 70% of your clients’ upfront Material Information, on-market and off-market campaigns, customisable direct mail templates and time-saving automation tools – all supporting agents to generate a steady stream of instructions with minimal admin.

Ben Ridgway, Co-Founder of iamproperty, said: “There’s been a lot of industry speculation around this announcement and it’s great to share what we’ve been working on. The Marketing Toolkit will be an asset for agents, helping them to win and convert more business without putting a lot of time and resource into prospecting.

“Adding a lead generation tool to our solutions portfolio is a key part of our ecosystem roadmap, and it was important to us for our agent network to have free access to the toolkit, as an added value of partnering with us. As with all our solutions, we worked closely with our Partner Agents on the development and the early feedback has been brilliant. With more launches just around the corner, it’s an exciting time for us.”

John Nicholson, Managing Director at Dowen Estate Agents, added: "The automated trigger campaigns are a stand-out feature of the iamproperty Marketing Toolkit. The solution is ideal for an independent agency like ours as we don’t have a massive team to dedicate to prospecting. You just set up the campaigns and watch the leads come in.”