Housing recovery driven by high volume of apartment sales

For the first time since last September's disastrous mini-budget, the number of property sales being agreed has hit pre-pandemic levels and now stands at just 1% behind March 2019.

Related topics:  Property,  Property Market,  Sales
Property | Reporter
12th April 2023
Flats 805
"It is a positive sign for agents that sales at a national level are being agreed at the same rate as the last more normal market of 2019, though there are regional differences across Great Britain. "

The latest market analysis from Rightmove has revealed that the recovery is largely driven by sales of flats with agreed sales now 10% above 2019 after being 11% down at the start of the year. This trend is strongest in the capital where agreed sales of flats are now 23% higher than in March 2019.

The total number of sales agreed has recovered from being 21% behind 2019’s levels in January.

Overall sales agreed have recovered the most in London and are now 11% higher than in March 2019, while sales agreed in the East Midlands are taking the longest to catch up and are still 11% below 2019.

Across Great Britain, agreed sales are still 18% below the exceptionally busy market of this time last year.

Meanwhile, the average size of price reductions from the first to last listing price is also back to its pre-pandemic level of 6%, which is the equivalent of £22,000 based on the current national average asking price. It had dropped to 5% during the pandemic. A third of properties see a price reduction, which is up from last year’s 19% during the frenetic market, but in line with the pre-pandemic level of 34%.

Tim Bannister, Rightmove’s property expert said:

“The market is remaining surprisingly robust given the economic headwinds that have affected movers over the last six months. While the market is by no means at the exceptional level it has been over the last couple of years, it is a positive sign for agents that sales at a national level are being agreed at the same rate as the last more normal market of 2019, though there are regional differences across Great Britain.

"The level and size of reductions have also returned to its pre-pandemic norm, though pricing right the first time can often lead to a quicker sale, so it’s important for sellers to speak to an agent about their local market so that they price realistically and give themselves the best chance of finding a buyer.”

Robert Sturges, Central London Area Director at Chestertons, added:

“Our offices carry a high proportion of flats and we have noticed a significant upswing in buyer demand for apartments of all sizes. This demand for flats is driven by professionals who wish to shorten their commute, parents who invest for their children but also overseas buyers who are taking advantage of favourable currency exchange rates.

“In the face of rising living costs, some buyers may also decide that a flat is financially more viable than a house at this moment in time. Another driving force behind the demand for flats are renters who review their finances amid rising rents and decide that, despite higher mortgage rates, buying presents a better option long-term. We are therefore seeing a number of first-time buyers entering the market.”

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