"By focusing on verifying a tenant’s income through technology, rather than document verification, we believe that we have created the perfect blend of digital innovation and human expertise"
- Nishma Parekh - Goodlord
Rent tech platform, Goodlord, has launched its ‘PRO’ Referencing suite for letting agents across the UK, adding that it will "set a new standard for tenant referencing."
The PRO offering is built on a full suite of cutting-edge technology designed to make referencing safer and smarter. Instead of relying on documentation verification, PRO offers a service fit for the digital age through a range of integrations, including with HMRC, payroll providers, and Open Banking.
According to Goodlord, this approach reduces the error-prone reliance on documents and instead enables the rapid and accurate verification of income by going directly to the source of the information.
Additionally, it also offers speed whilst driving down instances of fraud. According to Goodlord’s most recent State of the Lettings Industry report, over 75% of agents are concerned about fraud in referencing.
PRO, which is integrated with the National Fraud Database (CIFAS), is able to spot nefarious applications, fake references and forged documents. These digital-first capabilities are backed up by a UK-based team of referencing specialists who provide customer support, and manual checks across tenancy applications, and are trained in fraud detection.
Nishma Parekh, Head of Referencing at Goodlord, comments: “We believe that Goodlord’s PRO Referencing will be a game-changer for agents across the UK. Letting agents are under huge pressure to drive returns, add value, and protect landlords from risk.
"By focusing on verifying a tenant’s income through technology, rather than document verification, we believe that we have created the perfect blend of digital innovation and human expertise. This means a secure, speedy and seamless experience for agents and the ability to protect them from fraud.”
