"This is a positive example of what influences people’s buying decisions – and what they’re willing to spend – regardless of the inflated property market we’re experiencing currently."
While the current average UK house price is now as much as £278,000 – a significant £24,000 higher than it was in March 20211 – potential buyers would still consider paying as much as £9,070 above the asking price to guarantee living in borough close to a Royal owned property.
The average price for a typical residential property near one of the top five best known Royal properties costs as much as £1,982,723 more than the UK average, according to the latest study.
For example, house prices in Kensington and Chelsea, near Kensington Palace, currently average around £2,260,723.002 while properties closer to either Sandringham Estate or Balmoral Castle sit closer to the UK average – a £12,841 and £3,414 difference respectively.
The survey results, published in the run up to The Queen’s Platinum Jubilee on June 2nd, 2022, indicate a growing trend among prospective buyers wanting to live close to a Royal owned property. There are more than thirty such palaces, castles and grand country mansions belonging to the royal family in the UK.
Surprisingly, nearly half - 49% - of younger buyers, aged 18-34 years old, said their buying decision would be influenced by the property’s location near a Royal palace. This compares to 26% of those aged 35 to 54 years old and just 7% of those aged 55 and over.
Over a third (36%) said moving to a Royal borough would make them feel safe living in the area, 31% believed it would increase the value of their property when they came to sell and 26% thought it would help boost the overall financial value and economic success of the surrounding town.
James Briggs, head of intermediary sales at Together, said: “Our research clearly shows there is a trend in buyers, interestingly strongest amongst younger people, to live in locations specifically close to properties owned by The Queen and Royal family. As we look forward to the Jubilee weekend, this is a positive example of what influences people’s buying decisions – and what they’re willing to spend – regardless of the inflated property market we’re experiencing currently.
“Brokers may be approached by home-movers or first-time buyers looking for advice about finance needed to purchase a property in these higher priced areas, or who are seeking a similarly listed or historic character property. They should feel encouraged that there are specialist lenders like Together, with the specific mortgage products designed to help them achieve their ambitions.”
