"For business tenants, reliable internet is not just about seamless streaming – though that’s a nice perk for office break rooms. Rather, it’s about ensuring that each and every digital interaction, from video conferences and Zoom calls to cloud-based collaborations, happens without interruption"
- Chaim Grunfeld - Prime Connect
From bustling shared-work spaces to multi-tenant office buildings, the expectation for seamless, high-speed internet across the real estate industry is relentless. With every aspect of business life becoming increasingly digital, building managers who fail to adapt to meet broadband demands risk being left behind.
The new gold standard
The age-old adage, “time is money” has never rung truer, with the concept of moving into a property without immediate access to high-speed internet is more than just an inconvenient hassle. Perhaps a new company has just signed up for use of your shared office building or a freelancer has just moved into your co-working hub. Whoever you’re signing, there’s one thing for sure: the last thing they need is to lose precious hours coordinating with an internet provider and waiting for a technician when they could have been making a profit.
Pre-connecting commercial properties with high-speed broadband is therefore essential, marking the difference between a smooth start and a frustrating delay. When tenants can walk into their new space, connect their devices and start working immediately – no downtime, no drama, and no questions asked – the property gains significant value and a definitive edge over the less tech-forward competition.
The backbone of modern business
With everything now connected, the quality of a property’s internet service is equally as crucial as other core services, such as electrical systems and plumbing. For business tenants, reliable internet is not just about seamless streaming – though that’s a nice perk for office break rooms. Rather, it’s about ensuring that each and every digital interaction, from video conferences and Zoom calls to cloud-based collaborations, happens without interruption.
Commercial tenants are increasingly looking for spaces that provide more than just a roof over their heads. They want the efficiency and security of smart access systems, the energy savings of smart thermostats and lighting, and the reliability of cloud-based tools. All of these require a fast and stable internet connection. Glitchy broadband isn’t just a minor inconvenience – it compromises productivity, security and safety.
In this sense, shared working environments, the stakes of sacrificing pre-connection are even higher than they are in other buildings. Collaboration, creativity and the ability to connect seamlessly with clients and colleagues around the globe are vital to modern business success. An unreliable connection can derail a critical pitch, disrupt workflow and cost time and money – driving tenants to seek a guaranteed connection elsewhere.
The power of personalisation
Beyond ensuring stable internet, one of the key ways landlords can attract and retain valued commercial tenants is to personalise their properties. It’s about learning what each tenant needs and delivering that to them, be it additional bandwidth for frequent video uploads and conferencing or a network optimised for multiple smart devices.
Customising connectivity based on the specific requirements of each commercial tenant can be a game changer. It not only enhances satisfaction but also allows landlords to differentiate their properties in a crowded market – particularly when working with an internet service provider who always ensures that help is on hand to resolve potential issues and minimise downtime.
Personalisation extends beyond speed and reliability, however. It’s about anticipating tenants’ internet needs before they arise – updating bandwidth as demand increases and partnering with a provider that offers proactive, 24/7 support. These finishing touches can make a significant difference to tenant retention, building trust and demonstrating a commitment to their success.
Building tomorrow’s offices today
As demand for high-quality, reliable internet continues to grow, so too does the importance of integrating these services into the very infrastructure of your buildings. This means thinking beyond square footage and basic amenities to recognise that connectivity is now a core component of the tenant experience.
In a market where first impressions count, offering a seamless, connected experience from day one can make all the difference. When tenants move in and find that everything works – no delays and no excuses – they’re much more likely to feel settled and less likely to shop around. It’s a win-win for everyone involved. As the saying goes, you only get one chance to make a good first impression, so make it count with a high-speed, hassle-free connection that’s ready to go the moment your commercial tenants walk through the door.
