Cala, which builds in the south of England, the Midlands and Scotland, said the rebrand was part of its five-year plan following years of growth which has seen it renew its vision and purpose internally.
Cala said the new branding illustrated the firms “more conscious drive” towards better representation across race, gender, sexuality and age in imagery and an appreciation of people’s needs. It has moved away from its well-established gold and black colour scheme but retained the black square, producing a design with higher contrast lettering with a black and white logo to cater for those who are colour blind.
The housebuilder’s last brand reboot was in 2007 when the business was delivering around 1,000 homes a year, mainly focusing on bespoke products and executive homes. The latest refresh, therefore, acknowledges its evolution from this point, with 2,904 homes delivered last year, ranging from starter apartments in Aberdeen to luxury abodes in Edinburgh.
In January, the company reported a “strong rebound” from the pandemic in its preliminary results for the year ending December 31 2021, with the business anticipating revenue of £1.25 billion for the first time and volumes above pre-Covid levels.
Kim Pointon-Taylor, Cala’s director of group marketing, (pictured) said: “Cala is incredibly proud of its heritage and brand, and we wanted to honour that. However, it’s 15 years since our last major brand refresh and in that time the business has grown and progressed.
"To reflect those changes, we were keen to create a new visual identity to represent the company we all see from the inside – not just a leading home builder, but a forward-thinking employer, a champion of our sector and a business determined to play its part in looking after the planet.”
