"This deal was both complex and rewarding. From navigating the challenges of the venue’s financial management systems to ensuring a viable exit strategy, this case required a collaborative approach"
- Daniel Carter - ASG Finance
Introduced by Sedulo Funding Solutions, the case involved an 18th-century property operating in the performing arts sector. The borrower, a family-run business with a rich history in the arts, founded the venue over 40 years ago, which remains an integral part of the local community.
The funding was provided to facilitate a business restructuring aimed at streamlining operations and enhancing overall efficiency. This included the replacement of outdated furnishings and the implementation of operational improvements to reduce costs and support long-term sustainability.
The property’s unique features and its historic nature presented both opportunities and challenges. ASG Finance conducted a thorough review of the business’s financials, cash flow, and projections to ensure the loan was structured for success. As part of this process, upgrades to the client’s financial systems were implemented to improve transparency and reporting.
Daniel Carter, Relationship Director at ASG Finance, commented: “This deal was both complex and rewarding. From navigating the challenges of the venue’s financial management systems to ensuring a viable exit strategy, this case required a collaborative approach.
“I’m incredibly proud that this was my first loan completion at ASG Finance since joining in September. This project is not just about funding—it’s about building a long-term partnership to support the business’s growth and success.”
Chris Richards, Commercial Finance Director at Sedulo Funding Solutions, added: “Working with ASG Finance on this project was an absolute pleasure. They took the time to truly understand the unique challenges of this case and approached every hurdle with dedication and care.
“This was far from a simple deal, but thanks to their collaborative approach, we were able to find a solution that worked for everyone. Their attention to detail, especially when it came to the financials, was key in making this all come together.”