Newly released data from Zoopla has highlighted a positive start to the year for the UK property market, with both demand and new sales ahead of where they were this time last year.
These positive market signs are supported by a significant vendor bounce on Zoopla, which started earlier than anticipated on Christmas Day. In a boost to agents, vendor sales leads have increased by 125% in the first week of January compared to Christmas Eve. Additionally, valuation leads from Zoopla are 30% more likely to be looking to sell than they were a year ago. Sessions were also up by 113% for the same period.
This uptick in activity in the two weeks following the launch of Zoopla’s new marketing campaign is also evident in the significant increase in property listings for sale on Zoopla. The start of January 2025 has seen a 12% increase in listings per branch on Zoopla compared to the start of 2024.
“It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day," said Alex Rose, Director of Sales at Zoopla, adding "This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.
“We are dedicated to helping consumers to win at moving but also in attracting more motivated movers ready to take action, ultimately driving better outcomes for our customers.”
