Streamlining involves altering various existing processes to make the overall process simpler and more efficient.
Craig Vile, director of The ValPal Network, explains: “Processes that are difficult to manage can be detrimental to the company as they are complex to navigate and put off those using them. Whereas those with efficient and compatible approaches are more likely to generate and nurture leads and grow their business.”
PropTech solutions support better communication
When it comes to the property industry, there are many people involved in the day-to-day process of selling and letting. These include but are not limited to sellers, buyers, landlords, tenants, agents, conveyancers, surveyors, PropTech suppliers, mortgage lenders, and mortgage brokers.
The PropTech provider argues that if each of these elements that make up the property market made use of the appropriate PropTech solutions, communication across the whole sector would drastically improve.
He adds: “To really grow, the industry as a whole needs to move from physical to digital methods as many have not completely adapted to this way of doing business yet."
“Existing and prospective clients want to be supported with their preferred method of communication at a time that is convenient for them. In more recent years at The ValPal Network, we have learnt this is best achieved through streamlined digital methods of communication.”
“Simplifying all processes for agents is the only way to guarantee better communication. Everyone involved will be able to effectively communicate through all types of devices, including desktops, mobiles, and tablets.”
“Overall, this will allow for better communication between the business and clients but also internal communication, too.”
He continues: “Streamlined PropTech solutions can assist you in engaging with your current and future customers. Chat boxes that simply pop up in the bottom right-hand corner of the screen on your website to offer visitors help and assistance with their queries can be highly useful, keeping potential leads engaged. Meanwhile, nurturing software is vitally important to keep those cool and tepid leads interested and turned into hot leads when the time is right.”
“PropTech solutions that make the life of agents easier - by automating and streamlining processes – will help the whole market to thrive and grow.”
Faster operations reach more consumers
The ValPal Network claims that streamlining and automation improve the efficiency of property management systems. This not only helps to reach a greater number of consumers but also can improve the structure of the sales team.
Vile argues: “If your sales team is spending less time worrying about admin and lead generation and nurturing, it makes sense that they’ll have more time to focus on customer satisfaction and offering the most rounded experience they can. They can focus on the bread and butter of agency – winning instructions and getting sales/lets over the line.”
With planned widespread rental reform in the offing and housing demand likely to fall slightly in the near future, the need for efficient, streamlined services has never been greater, the PropTech provider argues.
Vile clarifies: “Automation helps agents to conduct operations with more efficiency and on the same platform. The right software will allow all components to work together seamlessly. Employees will be able to spend more time doing what they do best as it helps to better relationships between sellers and buyers, agents and conveyancers, or tenants and landlords”
“What we need is solutions to help the industry to maximise efficiency. For example, the right automation software can allow you to respond to potential customers within a few minutes whereas doing this manually could mean missing out on vital leads.”
He concludes: “At present, the market is too fragmented, data is everywhere, and there’s a lack of joined-up thinking in terms of bringing these things together. Streamlining allows for a faster and better functioning market for all parties.”
