January and the start of a new year is the ideal time to redecorate the home and give it a new lease of life, and the British population doesn’t usually like to leave it too long between fresh licks of paint. On average, Britons will redecorate their living room once every 25 months and their bedrooms once every 29 months. The bathroom usually gets an aesthetic boost every 33 months, while the dining room and hallways are taken care of once every 37 months and 45 months respectively.
All in all, Britons spend, on average, £330 per person per year on redecorating the home. With a population of just over 67 million, this means the UK spends a total of £22 billion every year.
This places the UK second on the list of highest-spending decorating nations in Europe, topped only by Germany where the population of 83 million people spend an average of £410 each to create a total annual spend of £34 billion.
Italy comes in third place with an annual average decoration spend of £347 per person creating a national total of almost £21 billion, while France and Spain spend national totals of £18 billion and £10 billion respectively.
The rest of the top-10 list of highest-spending nations is made up of The Netherlands (£9 billion), Sweden (£7 billion), Poland (£5 billion), Belgium (£5 billion), and Austria (£5 billion).
Meanwhile, the nations to spend the least on decorating the home each year are Malta (£170 million), Slovenia (£228 million), Estonia (£244 million), Cyprus (£250 million), and Latvia (£276 million).
Alice Bullard, Head of Commercial at Nested, commented: “Redecorating the home is a relatively quick and affordable way of bringing a new lease of life to your rooms, making an old house feel new and exciting all over again. Here in the UK, we buy into this philosophy more than most and it's common for us to change the feel of our home quite regularly.
“If you’re planning to stay in your home for a while, then you can decorate to exactly your own taste and style, but if you’re planning to put it on the market any time soon, it’s really important to maintain neutral colours and an inoffensive style as not to scare off any potential buyers.”
