The latest research by eXp UK has revealed which areas of the nation homebuyers stand the best chance of bagging a bargain in the January Sales, as Norfolk tops the table having seen the most properties reduced in asking price so far in 2025.
The figures show that as many as 113,612 homes have seen a reduction in asking price in the current market, equating to 35.3% of the total market-for-sale stock.
Norfolk is home to the best chance of bagging a bargain in the January sales, with 44.6% of all homes currently listed on the market having seen an asking price reduction.
The Isle of Wight is home to the second strongest chance of bagging a January sale property purchase, with 40% of all homes currently listed for sale having seen a price cut.
East Sussex completes the top three where 39.2% of all homes have seen a price cut in order to tempt buyers into a January property purchase.
Other areas to make the top 10 include Lincolnshire (38.9%), Herefordshire (38.9%), West Yorkshire (38.4%), Nottinghamshire (38.3%), Dorset (38.2%), Rutland (38.2%) and Hampshire (38.1%).
However, homebuyers in Northumberland have the slimmest chance of bagging a price-reduced property in the January sales, with just 28.5% of all homes listed for sale in the current market having seen a price reduction.
“January can be a great time to bag a bargain in the sales and whilst a property is a pretty sizable purchase," explained Head of eXp UK, Adam Day adding, "Our research shows that there are a good proportion of homes currently on the market that have seen an asking price reduction in order to entice buyers.
"However, this might not be the case for long, with the clock now ticking with respect to current stamp duty relief thresholds which increase as of 1st April this year. This countdown is sure to drive buyer activity and, as it does, prices are likely to climb too.
"So if you are in the market for a property, acting sooner, rather than later, could see you save on your purchase,” he concluded.
