New research from Rightmove reveals that one in five Brits admit they could fall in love with a home without ever seeing it.
In a survey of more than 1,000 people, 22% of respondents said it was likely they’d be able to fall in love with a home based solely on a well-written description or a floorplan, but without physically viewing it, or seeing any photos.
Much like the contestants on Love Is Blind, who form relationships based solely on emotional connections, it seems some house-hunters are open to forming a strong bond with the right home, based on words rather than images.
However, falling in love is one thing – as the contestants on Love is Blind find out, going through with the marriage is another. Rightmove’s research showed far fewer people were open to going all the way through with a property purchase blindly.
Just 3% of respondents said they’d be comfortable buying a property without viewing it or seeing photos and only reading a well-written description.
The responses back up Rightmove’s own data on the importance of great property imagery.
Listings that have more than five photos included sell four days faster than those that don’t on average, while agents that prioritise making sure a floorplan is included are typically met with a 10% increase in interested buyers, compared with those that don’t.
Steve Pimblett, Chief Data Officer at Rightmove adds, “Is property love blind? Probably not, but the one in five who think they could fall in love with a home based on words rather than images highlight the power of a well-written property listing, which captures the information that buyers are looking for.
“Great images can set a property listing apart from the competition, capturing a home in all its glory and captivating the imagination of someone thinking of living there. Make sure to follow your estate agent’s advice when it comes to taking great photos and preparing the home for viewings, as they’ll be able to show the home in its very best light.”
