United House and Allied London, in partnership, have been chosen as preferred developer following a procurement process by Poplar HARCA. Chrisp Street Market, a purpose-built market square, created for the Festival of Britain in 1951, will be at the heart of the transformation of the area.
The vision is to create a new food shopping destination, with new outside eating areas, improving the area to benefit local businesses, and a mix of private and affordable homes, ensuring the current mix of traders and local residents is maintained. Leisure, health and fitness, cultural, commercial and retail space, with community and new public spaces, focused around the Market Square is also planned as part of the new development.
United House and Allied London will now work with Poplar HARCA to carry out extensive community consultation to produce a detailed scheme to establish Chrisp Street as an exciting destination in East London. The aim, once planning permission is achieved, is to start work in 2014 with completion in 2017.
Jeffrey Adams, Group Chief Executive of United House, said:
“The world is looking East and this is a great opportunity for United House and Allied London to work together to create new homes, shops and a new community focus for local people and for visitors to enjoy vibrant Chrisp Street market and the surrounding area. United House has an outstanding track record of working with local communities to deliver award-winning regeneration programmes and we look forward to creating a new sense of place in Poplar.”
Michael Ingall, Chief Executive, Allied London said:
“This is a real regeneration project in an important part of London’s East End. Our vision is to create a new urban village, aimed in particular at the local community. Whilst this promises to be a challenge, the joint development and delivery skills of United House and Allied London will have the benefit of unrivalled track records for a project of this nature and size. We are both excited about the prospect, and have confidence that we can deliver a really exciting solution.”
Steve Stride, Chief Executive of Poplar HARCA said;
We are delighted that our vision for a brand new Chrisp Street at the heart of Poplar has moved a lot closer. We are all very excited at the potential of this project and for the benefits that it will bring to our residents and shopkeepers. We look forward to working with United House, Allied London and all of our stakeholders over the coming months to make this vision a reality.”
